It is difficult to provide a definitive, ranked list of thetop 20 bags by exact sales volume for 2025, as most high-end fashion houses do not publicly release specific unit sales data or revenue breakdown by individual product line. Sales data is typically proprietary.
However, based on general market analyses, search growth, resale reports, and overall brand dominance in 2025, the following bags were consistently among the most popular and commercially successful. The list is based on a combination of factors, including high demand, strong resale value, and persistent "It" bag status throughout the year:
The 20 Most Sought-After & Top-Selling Designer Bags of 2025
| Rank | Handbag Style | Brand | Notes on 2025 Popularity |
|---|---|---|---|
| 1 | Speedy | Louis Vuitton | The top-shopped bag of 2025 for millennials, with enduring appeal across all generations. |
| 2 | Classic Flap | Chanel | A timeless icon with excellent value retention and high view counts online. |
| 3 | Kelly | Hermes | Remains one of the top investment pieces, nearly impossible to buy new in boutiques. |
| 4 | Birkin | Hermes | The ultimate status symbol; value appreciates more than many stocks. |
| 5 | Margaux | The Row | The definitive "quiet luxury" "It" bag of the year, with a massive spike in resale interest. |
| 6 | Neverfull | Louis Vuitton | A highly practical and popular tote that saw continued strong sales. |
| 7 | Andiamo | Bottega Veneta | A modern classic under Matthieu Blazy with immense social media traction. |
| 8 | Book Tote | Dior | Highly visible with myriad colors and logo options, a major trend piece. |
| 9 | Jackie 1961 | Gucci | Its crescent shape and Y2K appeal made it a best seller, especially for Gen Z. |
| 10 | Pouch | Bottega Veneta | Known for its distinctive, soft shape and a favorite among fashion editors. |
| 11 | Saint Louis Tote | Goyard | An "if-you-know-you-know" insider choice that performs very well on the resale market. |
| 12 | Lady Dior | Dior | A sophisticated, iconic bag that remains a staple for luxury buyers. |
| 13 | Métis Pouch | Louis Vuitton | A highly coveted style with very limited availability, driving immense demand. |
| 14 | Andiamo | Bottega Veneta | (Also includes variations like the small/large) continued strong performance due to functionality. |
| 15 | Le City | Balenciaga | A major Y2K comeback bag with high year-over-year sales growth. |
| 16 | Puzzle | Loewe | Praised for its innovative, architectural design and craftsmanship. |
| 17 | Peekaboo | Fendi | A sophisticated, well-structured bag with signature design elements. |
| 18 | Re-Edition 2005 | Prada | The '90s nostalgia hit, made from signature nylon, popular with younger generations. |
| 19 | Loulou | Saint Laurent | Noted for its chevron quilting and laid-back yet luxurious silhouette. |
| 20 | Sac de Jour | Saint Laurent | A structured, timeless tote often compared to the perfect trench coat for its everlasting appeal. |
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